Your customers who sit at a desk for most of their working day live with neck and shoulder tension as a constant background condition. They're not looking for a solution until they see one that's simple enough to actually use.

This is one of the highest relatability products in any retail environment. Ask any customer if they carry tension in their neck and shoulders the answer is almost always yes. The product sells on recognition, not explanation.

Office supply stores, pharmacies, and corporate gift buyers are natural buyers. Someone sourcing end-of-year gifts for a team knows immediately that every single colleague could use this it's a universal product with a universal problem.

Day spas and wellness centres can use it as a retail upsell after treatment. A client who just had a neck massage walks past a display of the Ekko on the way out the desire is at its highest point exactly then.

It's a purchase customers make more than once. They buy one for the desk, one for home, and one for a partner who spends too long in front of a screen. A single satisfied customer is often a three-unit buyer over time.