Remote workers, call centre employees, and anyone on video calls for most of their day already know a proper headset would make their life easier they're just waiting to find one worth buying.

The open ear design is a genuine differentiator in the headset category. Customers who've worn traditional headsets all day know the fatigue the Nomad lets them hear their surroundings while staying connected.

Corporate buyers and office managers are high value, low friction customers. They buy in multiples, they're not hunting for the cheapest option, and they appreciate a product that looks professional on a desk.

IT resellers and office supply stores carry this customer constantly. It's a natural addition to a range that already includes keyboards, monitors, and desk accessories average basket size goes up.

The post pandemic hybrid work market is permanent. Home office upgrades are not a trend that's going away your customer base for this product grows every time another company shifts to flexible working.