Runners, cyclists, and outdoor athletes who train on roads need to hear their surroundings this is the product that lets them have music without the safety compromise they've been making for years.

Bone conduction is a genuine talking point at the counter. It's different enough that customers stop, ask how it works, and walk out having learned something and usually having bought something too.

Safety conscious athletes are a deeply loyal customer. A runner who finds the product that keeps them safe and motivated will recommend it to every person in their running group without being asked.

It sits naturally next to cycling gear, running accessories, and outdoor equipment a high margin add on for a customer already spending significantly on their sport.

Swim schools and aquatic centres carry a customer who specifically needs this. Coaches and instructors who need to hear poolside while staying connected the Solo Pro 3 is the answer they didn't know existed.