Your customers who own AirPods Pro have probably already experienced the fit issue one ear seals properly, the other doesn't, and the sound and ANC suffer for it. The Airfome tips are the fix they didn't know was available.

AirPods Pro owners are a massive, identifiable customer base in Australia. This is not a niche accessory it's a product for one of the most popular earbuds in the country. The addressable market in your store is significant.

Memory foam is a meaningful upgrade over Apple's silicone tips. Customers who understand the difference and many do see this as a no brainer improvement to a product they've already invested in significantly.

Electronics stores and Apple accessory retailers carry this customer constantly. Someone coming in for a cable, a case, or a screen protector is already in an accessories mindset the Airfome tips are a $20 add on that improves a $350 product they already own.

It's the kind of product that gets recommended in tech forums and review threads. Customers who discover it through a recommendation are highly motivated buyers they've already been pre sold before they walk through your door.