Your customers who own pets and travel, work long hours, or simply want more control over their animal's feeding schedule have been looking at automatic feeders for a while they just haven't been confident enough in the quality to commit.

App connectivity is the feature that moves this from "useful" to "essential." A pet owner who can check and adjust their cat's feeding schedule from their work desk or a hotel room is not buying a gadget they're buying peace of mind.

Pet specialty stores carry a customer who is already spending significantly on their animal. Someone buying premium food, supplements, and toys is not price-sensitive about a feeder they want something that works and looks good in their home.

Vet clinics with a retail section carry a customer who takes their pet's health seriously. A feeder that controls portions and schedules is a product vets can recommend for weight management and routine a clinical endorsement in a retail setting.

Gift buyers love a product with an obvious, loveable purpose. "Something for their cat" or "something for their dog" is a gift brief the iPet answers perfectly practical, thoughtful, and something the pet owner will use every single day.